Novartis

Hablemos De Urticaria
Monday, January 1, 1
Abstract composition
Novartis
Written by
The New Typography Landscape

The digital typography landscape has been transformed by technological advances. Variable fonts allow unprecedented flexibility, while improved screen resolutions enable more nuanced type design. These developments have opened new possibilities for creative expression while maintaining optimal readability across all devices.

Designers are now using typography not just to communicate messages, but to create distinctive visual experiences. The interplay between traditional typographic principles and modern technology has led to more sophisticated, adaptable, and expressive digital interfaces.

Strategic Implementation

Typography choices now directly impact user experience metrics. From load times to accessibility, every typographic decision has measurable consequences for digital product success.

Best Practices


  • Prioritize performance with font loading

  • Design for multiple device contexts

  • Consider accessibility guidelines

  • Maintain consistent type scales

  • Test readability across platforms

The most successful digital experiences use typography strategically, combining aesthetic appeal with technical performance. This balance ensures that typography enhances rather than hinders the user experience.

Key Takeaways


Variable fonts reduce load times by 40%

Accessibility-first typography improves user reach

Custom fonts enhance brand recognition

Responsive typography adapts across devices

Type hierarchy influences user behavior

More articles

Abstract composition
Monday, January 1, 1

Written by

Paperama
PC and mobile game

Play in a paperworld, create papertoys and paper objects with your printer capture them with your camera, and introduce them into the game.

Monday, January 1, 1

Written by

McDonald’s
Interactive Packaging

AR allowed customers to view information about the hamburger such as nutrition facts, and source of ingredients. During the campaign for the movie Despicable Me, AR provided a interactive video with a song on the kids menu.

Abstract composition
Monday, January 1, 1

Written by

LoJack
First love

We launch the fanpage with an integrated for Valentine's Day application. Customers enter de fanpage and tell us a story of a car which lost in the past. LoJack finds the car, refurbishes it and delivers it to the winner.

Abstract composition
Monday, January 1, 1

Written by

Children Network
Linkedin campaign

As the digital landscape grows, so does its environmental impact. Sustainable design isn't just about green aesthetics—it's about making conscious decisions that reduce digital carbon footprints while maintaining exceptional user experiences. This shift towards eco-friendly design is becoming a crucial consideration for responsible digital creation.

Abstract composition
Monday, January 1, 1

Written by

Fanta
Halloween

Facebook arcade game for Fanta fans. Kill monsters shooting with fanta bubbles.

Novartis

Hablemos De Urticaria
Monday, January 1, 1
Abstract composition
Novartis
Written by
The New Typography Landscape

The digital typography landscape has been transformed by technological advances. Variable fonts allow unprecedented flexibility, while improved screen resolutions enable more nuanced type design. These developments have opened new possibilities for creative expression while maintaining optimal readability across all devices.

Designers are now using typography not just to communicate messages, but to create distinctive visual experiences. The interplay between traditional typographic principles and modern technology has led to more sophisticated, adaptable, and expressive digital interfaces.

Strategic Implementation

Typography choices now directly impact user experience metrics. From load times to accessibility, every typographic decision has measurable consequences for digital product success.

Best Practices


  • Prioritize performance with font loading

  • Design for multiple device contexts

  • Consider accessibility guidelines

  • Maintain consistent type scales

  • Test readability across platforms

The most successful digital experiences use typography strategically, combining aesthetic appeal with technical performance. This balance ensures that typography enhances rather than hinders the user experience.

Key Takeaways


Variable fonts reduce load times by 40%

Accessibility-first typography improves user reach

Custom fonts enhance brand recognition

Responsive typography adapts across devices

Type hierarchy influences user behavior

More articles

Abstract composition
Paperama
PC and mobile game
McDonald’s
Interactive Packaging
Abstract composition
LoJack
First love
Abstract composition
Children Network
Linkedin campaign
Abstract composition
Fanta
Halloween

Novartis

Hablemos De Urticaria
Monday, January 1, 1
Abstract composition
Novartis
Written by
The New Typography Landscape

The digital typography landscape has been transformed by technological advances. Variable fonts allow unprecedented flexibility, while improved screen resolutions enable more nuanced type design. These developments have opened new possibilities for creative expression while maintaining optimal readability across all devices.

Designers are now using typography not just to communicate messages, but to create distinctive visual experiences. The interplay between traditional typographic principles and modern technology has led to more sophisticated, adaptable, and expressive digital interfaces.

Strategic Implementation

Typography choices now directly impact user experience metrics. From load times to accessibility, every typographic decision has measurable consequences for digital product success.

Best Practices


  • Prioritize performance with font loading

  • Design for multiple device contexts

  • Consider accessibility guidelines

  • Maintain consistent type scales

  • Test readability across platforms

The most successful digital experiences use typography strategically, combining aesthetic appeal with technical performance. This balance ensures that typography enhances rather than hinders the user experience.

Key Takeaways


Variable fonts reduce load times by 40%

Accessibility-first typography improves user reach

Custom fonts enhance brand recognition

Responsive typography adapts across devices

Type hierarchy influences user behavior

More articles

Abstract composition
Paperama
PC and mobile game
McDonald’s
Interactive Packaging
Abstract composition
LoJack
First love
Abstract composition
Children Network
Linkedin campaign
Abstract composition
Fanta
Halloween

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Ready for
the Climb?

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Ready for
the Climb?

Time to level up. Book your power session.

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