LoJack
First love
Monday, January 1, 1

We launch the fanpage with an integrated for Valentine's Day application. Customers enter de fanpage and tell us a story of a car which lost in the past. LoJack finds the car, refurbishes it and delivers it to the winner.

Beyond Basic Motion
Modern interface animation isn't just about moving elements—it's about creating meaningful connections between states and actions. Well-designed motion helps users understand spatial relationships, system status, and cause-and-effect in digital interfaces. This cognitive enhancement through motion has become a fundamental aspect of user experience design.
The key lies in creating purposeful animations that guide users while maintaining performance. Today's motion design must balance expressiveness with efficiency, ensuring that animations enhance rather than hinder the user experience.
Strategic Animation
Effective motion design requires a deep understanding of both technical capabilities and user psychology. The goal is to create fluid, natural-feeling interactions that support user goals.
Best Practices
Keep animations under 300ms
Design with purpose, not decoratio
Consider reduced motion preferences
Maintain consistent timing
Test across devices and platforms
Motion design is no longer optional in digital interfaces. When implemented thoughtfully, it becomes an essential tool for improving usability, engagement, and overall user satisfaction.
Key Takeaways
Reduces user confusion by 45%
Increases engagement metrics
Strengthens brand recognition
Improves spatial understanding
Enhances user satisfaction

More articles

Monday, January 1, 1
Written by
Paperama
PC and mobile game
Play in a paperworld, create papertoys and paper objects with your printer capture them with your camera, and introduce them into the game.

Monday, January 1, 1
Written by
McDonald’s
Interactive Packaging
AR allowed customers to view information about the hamburger such as nutrition facts, and source of ingredients. During the campaign for the movie Despicable Me, AR provided a interactive video with a song on the kids menu.

Monday, January 1, 1
Written by
Children Network
Linkedin campaign
As the digital landscape grows, so does its environmental impact. Sustainable design isn't just about green aesthetics—it's about making conscious decisions that reduce digital carbon footprints while maintaining exceptional user experiences. This shift towards eco-friendly design is becoming a crucial consideration for responsible digital creation.

Monday, January 1, 1
Written by
Novartis
Hablemos De Urticaria

Monday, January 1, 1
Written by
Fanta
Halloween
Facebook arcade game for Fanta fans. Kill monsters shooting with fanta bubbles.
LoJack
First love
Monday, January 1, 1

We launch the fanpage with an integrated for Valentine's Day application. Customers enter de fanpage and tell us a story of a car which lost in the past. LoJack finds the car, refurbishes it and delivers it to the winner.

Beyond Basic Motion
Modern interface animation isn't just about moving elements—it's about creating meaningful connections between states and actions. Well-designed motion helps users understand spatial relationships, system status, and cause-and-effect in digital interfaces. This cognitive enhancement through motion has become a fundamental aspect of user experience design.
The key lies in creating purposeful animations that guide users while maintaining performance. Today's motion design must balance expressiveness with efficiency, ensuring that animations enhance rather than hinder the user experience.
Strategic Animation
Effective motion design requires a deep understanding of both technical capabilities and user psychology. The goal is to create fluid, natural-feeling interactions that support user goals.
Best Practices
Keep animations under 300ms
Design with purpose, not decoratio
Consider reduced motion preferences
Maintain consistent timing
Test across devices and platforms
Motion design is no longer optional in digital interfaces. When implemented thoughtfully, it becomes an essential tool for improving usability, engagement, and overall user satisfaction.
Key Takeaways
Reduces user confusion by 45%
Increases engagement metrics
Strengthens brand recognition
Improves spatial understanding
Enhances user satisfaction

More articles

Paperama
PC and mobile game

McDonald’s
Interactive Packaging

Children Network
Linkedin campaign

Novartis
Hablemos De Urticaria

Fanta
Halloween
LoJack
First love
Monday, January 1, 1

We launch the fanpage with an integrated for Valentine's Day application. Customers enter de fanpage and tell us a story of a car which lost in the past. LoJack finds the car, refurbishes it and delivers it to the winner.

Beyond Basic Motion
Modern interface animation isn't just about moving elements—it's about creating meaningful connections between states and actions. Well-designed motion helps users understand spatial relationships, system status, and cause-and-effect in digital interfaces. This cognitive enhancement through motion has become a fundamental aspect of user experience design.
The key lies in creating purposeful animations that guide users while maintaining performance. Today's motion design must balance expressiveness with efficiency, ensuring that animations enhance rather than hinder the user experience.
Strategic Animation
Effective motion design requires a deep understanding of both technical capabilities and user psychology. The goal is to create fluid, natural-feeling interactions that support user goals.
Best Practices
Keep animations under 300ms
Design with purpose, not decoratio
Consider reduced motion preferences
Maintain consistent timing
Test across devices and platforms
Motion design is no longer optional in digital interfaces. When implemented thoughtfully, it becomes an essential tool for improving usability, engagement, and overall user satisfaction.
Key Takeaways
Reduces user confusion by 45%
Increases engagement metrics
Strengthens brand recognition
Improves spatial understanding
Enhances user satisfaction

More articles

Paperama
PC and mobile game

McDonald’s
Interactive Packaging

Children Network
Linkedin campaign

Novartis
Hablemos De Urticaria

Fanta
Halloween
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