LoJack

First love
Monday, January 1, 1
Abstract composition
LoJack
Written by
We launch the fanpage with an integrated for Valentine's Day application. Customers enter de fanpage and tell us a story of a car which lost in the past. LoJack finds the car, refurbishes it and delivers it to the winner.
Beyond Basic Motion

Modern interface animation isn't just about moving elements—it's about creating meaningful connections between states and actions. Well-designed motion helps users understand spatial relationships, system status, and cause-and-effect in digital interfaces. This cognitive enhancement through motion has become a fundamental aspect of user experience design.

The key lies in creating purposeful animations that guide users while maintaining performance. Today's motion design must balance expressiveness with efficiency, ensuring that animations enhance rather than hinder the user experience.

Strategic Animation

Effective motion design requires a deep understanding of both technical capabilities and user psychology. The goal is to create fluid, natural-feeling interactions that support user goals.

Best Practices


  • Keep animations under 300ms

  • Design with purpose, not decoratio

  • Consider reduced motion preferences

  • Maintain consistent timing

  • Test across devices and platforms


Motion design is no longer optional in digital interfaces. When implemented thoughtfully, it becomes an essential tool for improving usability, engagement, and overall user satisfaction.

Key Takeaways


Reduces user confusion by 45%

Increases engagement metrics

Strengthens brand recognition

Improves spatial understanding

Enhances user satisfaction

More articles

Abstract composition
Monday, January 1, 1

Written by

Paperama
PC and mobile game

Play in a paperworld, create papertoys and paper objects with your printer capture them with your camera, and introduce them into the game.

Monday, January 1, 1

Written by

McDonald’s
Interactive Packaging

AR allowed customers to view information about the hamburger such as nutrition facts, and source of ingredients. During the campaign for the movie Despicable Me, AR provided a interactive video with a song on the kids menu.

Abstract composition
Monday, January 1, 1

Written by

Children Network
Linkedin campaign

As the digital landscape grows, so does its environmental impact. Sustainable design isn't just about green aesthetics—it's about making conscious decisions that reduce digital carbon footprints while maintaining exceptional user experiences. This shift towards eco-friendly design is becoming a crucial consideration for responsible digital creation.

Abstract composition
Monday, January 1, 1

Written by

Novartis
Hablemos De Urticaria

Abstract composition
Monday, January 1, 1

Written by

Fanta
Halloween

Facebook arcade game for Fanta fans. Kill monsters shooting with fanta bubbles.

LoJack

First love
Monday, January 1, 1
Abstract composition
LoJack
Written by
We launch the fanpage with an integrated for Valentine's Day application. Customers enter de fanpage and tell us a story of a car which lost in the past. LoJack finds the car, refurbishes it and delivers it to the winner.
Beyond Basic Motion

Modern interface animation isn't just about moving elements—it's about creating meaningful connections between states and actions. Well-designed motion helps users understand spatial relationships, system status, and cause-and-effect in digital interfaces. This cognitive enhancement through motion has become a fundamental aspect of user experience design.

The key lies in creating purposeful animations that guide users while maintaining performance. Today's motion design must balance expressiveness with efficiency, ensuring that animations enhance rather than hinder the user experience.

Strategic Animation

Effective motion design requires a deep understanding of both technical capabilities and user psychology. The goal is to create fluid, natural-feeling interactions that support user goals.

Best Practices


  • Keep animations under 300ms

  • Design with purpose, not decoratio

  • Consider reduced motion preferences

  • Maintain consistent timing

  • Test across devices and platforms


Motion design is no longer optional in digital interfaces. When implemented thoughtfully, it becomes an essential tool for improving usability, engagement, and overall user satisfaction.

Key Takeaways


Reduces user confusion by 45%

Increases engagement metrics

Strengthens brand recognition

Improves spatial understanding

Enhances user satisfaction

More articles

Abstract composition
Paperama
PC and mobile game
McDonald’s
Interactive Packaging
Abstract composition
Children Network
Linkedin campaign
Abstract composition
Novartis
Hablemos De Urticaria
Abstract composition
Fanta
Halloween

LoJack

First love
Monday, January 1, 1
Abstract composition
LoJack
Written by
We launch the fanpage with an integrated for Valentine's Day application. Customers enter de fanpage and tell us a story of a car which lost in the past. LoJack finds the car, refurbishes it and delivers it to the winner.
Beyond Basic Motion

Modern interface animation isn't just about moving elements—it's about creating meaningful connections between states and actions. Well-designed motion helps users understand spatial relationships, system status, and cause-and-effect in digital interfaces. This cognitive enhancement through motion has become a fundamental aspect of user experience design.

The key lies in creating purposeful animations that guide users while maintaining performance. Today's motion design must balance expressiveness with efficiency, ensuring that animations enhance rather than hinder the user experience.

Strategic Animation

Effective motion design requires a deep understanding of both technical capabilities and user psychology. The goal is to create fluid, natural-feeling interactions that support user goals.

Best Practices


  • Keep animations under 300ms

  • Design with purpose, not decoratio

  • Consider reduced motion preferences

  • Maintain consistent timing

  • Test across devices and platforms


Motion design is no longer optional in digital interfaces. When implemented thoughtfully, it becomes an essential tool for improving usability, engagement, and overall user satisfaction.

Key Takeaways


Reduces user confusion by 45%

Increases engagement metrics

Strengthens brand recognition

Improves spatial understanding

Enhances user satisfaction

More articles

Abstract composition
Paperama
PC and mobile game
McDonald’s
Interactive Packaging
Abstract composition
Children Network
Linkedin campaign
Abstract composition
Novartis
Hablemos De Urticaria
Abstract composition
Fanta
Halloween

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Ready for
the Climb?

Time to level up. Book your power session.

Team working in an office watching at a presentation

Ready for
the Climb?

Time to level up. Book your power session.

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